Spend with any participating Afterpay merchant between 4 May -30 June 2026, then tell us about your dream day in New York in 25 words or less. The most creative answer wins.
One winning entry takes home:
Tell us about your dream day in New York.
You shopped Australian. Now tell us, in 25 words or less, what your dream day in New York looks like. The most creative answer wins a trip to find out.
Terms and Conditions
1. Promoter
The promoter is We Wear Australian Pty Ltd, 1 Howard Street, Fremantle, Perth WA, 6010.
in partnership with Afterpay Australia Pty Ltd.
ABN: 32633789750
2. Nature of competition
This is a game of skill. Chance plays no part in determining the winner. Entries will be judged on the creative merit of the response submitted by each entrant.
3. Eligibility
Entry is open to Australian residents aged 18 years and over at the time of entry. Employees, contractors and immediate family members of the Promoter, Afterpay, the Australian Fashion Council, and participating merchants are not eligible to enter.
4. Campaign period
The campaign runs from 00:01 AEST on 4 May 2026 to 23:59 AEST on 30 June 2026 (the "Campaign Period"). Entries received outside this period are not eligible.
5. How to enter
To enter, during the Campaign Period, eligible entrants must:(a) make a purchase using Afterpay as the payment method at any participating Afterpay merchant ; and
(b) submit an entry at https://www.wewearaustralian.com/pages/afterpay-shop-to-win including their full name, email address, phone number, the participating merchant name, the order or receipt number, and a written response of twenty-five (25) words or less to the question: "Tell us about your dream day in New York."
Each eligible purchase entitles the entrant to submit one (1) entry. Multiple eligible purchases entitle the entrant to submit multiple entries, with each entry requiring a unique order or receipt number and a separate written response. Refunded, reversed, cancelled or fraudulent transactions are not eligible and the corresponding entries will be excluded.
Where the same entrant submits multiple entries, only the highest-scoring entry, as determined by the judging panel, will be considered for the prize.
6. Judging
Entries will be judged by a panel of three (3) judges comprising one representative each from the Promoter, Afterpay, and the Australian Fashion Council. Judging will take place at Level 8, 376-390 Collins St,Melbourne VIC 3000 Australia. WEWEARAUSTRALIAN will dial in on the 6/6/26.
Entries will be judged on the following criteria:
The entry that, in the opinion of the judging panel, best meets the judging criteria will be selected as the winner. The judges' decision is final and no correspondence will be entered into.
7. The prize
There is one (1) grand prize, consisting of:
Total prize value: approximately AUD $20,000 (indicative only; value will vary based on departure city, travel dates and exchange rates).
The prize is not transferable, not redeemable for cash in whole or in part, and cannot be exchanged for an alternative prize except at the Promoter's discretion.
8. What the prize does not include
The prize excludes, and the winner is solely responsible for: valid passport and visas (including ESTA where applicable), travel insurance (strongly recommended and may be required by the Promoter as a condition of travel), ground transfers, additional meals and beverages, spending money, taxes and surcharges not stated above, and all other incidental costs.
9. Travel conditions
Travel must be taken within 12 months of the judging date. Specific travel dates are subject to availability, airline and hotel blackout periods, and mutual agreement between the winner and the Promoter. The winner (and any travel companion) must hold a valid passport with at least six (6) months' validity from the date of intended return, and must meet all entry requirements for the United States. If the winner is unable to travel within 12 months for any reason, the prize (or any unused portion) will be forfeited and no compensation will be payable.
10. Gift voucher
The $500 WWA gift voucher is a single voucher, redeemable in-store at the WWA Soho store only, is not redeemable for cash, and expires 12 months from issue. Further redemption terms will be included with the voucher.
11. Winner notification
The winner will be notified directly by We Wear Australian by telephone and email within 48 hours of the judging.
12. Unclaimed prize
If the winner cannot be contacted or does not confirm acceptance within seven (7) days of first notification, the Promoter reserves the right to award the prize to the next-highest-scoring entry as determined by the judging panel.
13. Use of name and likeness
By accepting the prize, the winner agrees to participate in reasonable publicity and agrees to the use of their first name, likeness, state of residence and winning entry in campaign announcements by the Promoter, Afterpay and the Australian Fashion Council, without further compensation.
14. Intellectual property
By submitting an entry, entrants grant the Promoter a perpetual, royalty-free, non-exclusive licence to reproduce, publish and adapt their entry for promotional purposes in connection with this and future campaigns. Entrants warrant that their entry is original and does not infringe any third-party rights.
15. Privacy
Personal information collected will be handled in accordance with the Promoter's Privacy Policy and Afterpay's Privacy Policy at [insert URL]
Afterpay to insert above please.
16. Liability
To the extent permitted by law, the Promoter, Afterpay, the Australian Fashion Council, and participating merchants are not liable for any loss, damage, delay, injury or expense suffered in connection with this promotion or the prize, except as required by non-excludable consumer guarantees under the Australian Consumer Law.
17. General
The Promoter reserves the right to verify the validity of entries and to disqualify any entrant who tampers with the entry process or who submits an entry not in accordance with these terms. The Promoter's decision is final and no correspondence will be entered into.
The Promoter: Showroom X/ WeWearAustralian
1 Howard Street, Fremantle, Perth WA, 6010.
