A new chapter in Australian fashion begins.

WeWearAustralian is the first frictionless destination for Australian creativity in the US. Founded by Kelly Atkinson and Richard Poulson, and located at 69 Mercer Street, SoHo, our residency brings together over 30 of Australia's most compelling emerging and established brands across fashion, accessories, art, interiors and  lifestyle, all locally stocked and shopable with no International duties for US customers and faster localised shipping. Born from a movement that united over 170 Australian brands under a single voice, we exist to bridge Australian creative culture and the global marketplace. The WeWearAustralian brands are chosen because they stand for something. Emerging independents alongside established names with genuine heritage, united by considered design, beautiful fabrication, and a creative identity that goes beyond the garment. These are collections built with intention, styled with conviction, and shaped by a distinctly Australian point of view that the global market has been waiting for.

We champion not just what Australian fashion looks like, but what it stands for: authenticity, aspiration, and artistry informed by place.