Since 2020, WeWearAustralian has championed Australian creativity through collaborative visual campaigns, digital showcases and immersive activations. Each year we host exciting events for both fashion industry and consumers to connect homegrown talent with a global audience, strengthening Australia’s presence in the international fashion landscape by harnessing the power of a unified collective.
See what's on next...
CURRENT AND UPCOMING
WEWEARAUSTRALIAN 2025
Coming soon...
PREVIOUS ACTIVATIONS AND EVENTS
NEW YORK CONCEPT STORE | FEB 7-9 2025
WeWearAustralian hosted 12 Australian brands in an immersive New York concept store to celebrate Australian creativity and give US shoppers the opportunity too meet our designers.
WWA NEW YORK LAUNCH EVENT | FEB 6 2025
The vibrant streets of New York's West Village glowed a little brighter with our immersive Australian activation. Local designers, influencers and industry leaders were invited to experience a touch of Australia and an exclusive first look at the concept store installation.
JOOR WHOLESALE | FEB-APRIL 2025
Through an integrated virtual showroom, brands and retailers can discover, collaborate, and transact from anywhere in the world. This online group trade-show gave established and emerging Australian brands the opportunity to connect with over 600,000 buyers from international retailers.
SYDNEY LAUNCH EVENT | SEPT 2024
Overlooking the crashing waves of Bondi Beach, Australian designers, fashion lovers, and innovators gathered at the iconic Icebergs to witness the launch of the WeWearAustralian Ed.4 campaign.
CLOSING RUNWAY SHOW AAFW | 2023
Step into a world of expressive design and purposeful creativity with the official closing show of Afterpay Australian Fashion Week 2023. In this collaborative runway WeWearAustralian and Afterpay united to showcase over 80 visionary Australian designers in a tribute to industry, individuality, and circular fashion.
RECOUTURE THREAD TOGETHER RUNWAY AAFW | 2023
Created in collaboration with Thread Together, the reCOUTURE initiative features bespoke pieces from designers, repurposing materials from excess men's suits to highlight circular design at Afterpay Australian Fashion Week.
OUR CAMPAIGNS
BONDI, SYDNEY | 2024
Exploring the heart of Sydney city and capturing the quiet poetry of urban life in Australia. Against the backdrop of Bondi’s shoreline and Sydney’s ever-shifting skyline, the shoot reflected on the beauty found in our everyday spaces.
REFLECTIONS II FILM | 2024
"REFLECTIONS II" continuing the visual dialogue between identity, culture, and creativity. Through the lens of Bondi’s sculpted rocks and the pulse of the city beyond, the film explored the shared threads between Australia’s remote landscapes and its urban rhythms. Guided by the shifting light of the coast and the architecture of the everyday, it captured the evolving relationship between Australian fashion and the living heritage of Bidjigal and Gadigal Country.
THE GREAT SOUTH WEST | 2023
Venturing deep into Western Australia’s Great Southern Region, capturing the raw beauty of Menang Country. Among the turquoise waters of Greens Pool and the ancient forms of Elephant Rocks, WeWearAustralian staged its most ambitious shoot to date, a visual reflection of an industry and a world re-examining its relationship with fashion in a post-pandemic era. A narrative of resilience, renewal, and reconnection.
REFLECTIONS FILM | 2023
"REFLECTIONS" traced the intimate ties between land, water, culture, and Australian fashion. Filmed on Menang Country, blending stories of place, identity, and creative spirit, guided by the voice of local singer-songwriter Banjo Butler. Fluid visuals mirror the rhythms of nature, using water as a reflection of adaptation and renewal, exploring how both people and fashion evolve in the wake of life’s changing tides.
KIMBERLEY REGION | 2021
Amid nationwide lockdowns, #WeWearAustralian transformed into a national photographic campaign. Shot in the remote Kimberley region, Western Australia, it celebrated the resilience of Australia’s fashion industry and the striking beauty of Miriwoong Gajerrong Country.
#WEWEARAUSTRALIAN INTERNATIONAL CAMPAIGN FILM | 2021
Weaving together the stories of collaboration at the heart of WeWearAustralian. Set against the sweeping landscapes of the Kimberley, we celebrated the strength, resilience, and creative spirit of Australia’s fashion community during a time of global uncertainty, a visual testament to the power of unity and place.
PRESS MOMENTS
INDUSTRY REGISTRATION
If you're a brand, sponsor, or industry supporter, register your interest in the next WeWearAustralian activation.
