WeWearAustralian is an initiative born from a sense of commitment and connection to community to unite our fashion industry. WeWearAustralian sponsored by Tourism Western Australia for the second year in a row, have partnered with non-for-profit Thread Together since 2020 with a vision to help clothe Australians in need. Join us in supporting Australian brands, so in turn, we can support our Australian communities.
“This campaign was based on reflection. How [the pandemic] has made consumers reflect on who they invest in, and why. And, similarly, brands: reflection on how they want to operate in the new post-Covid industry. Covid showed us how to slow down – forced our hand, yes… in this shoot, I tried to recapture that stillness.” — Kelly Atkinson
In The Press
