The WeWearAustralian flagship store in SoHo, New York

Now Open · 69 Mercer Street

WeWearAustralian
SoHo

Q: Is WeWearAustralian a good place to visit in SoHo?

Yes. It is one of the more distinctive boutiques to visit in SoHo, giving New York shoppers access to Australian designers that are hard to find elsewhere in the US, with personal styling and alterations available in store. It makes an easy stop while exploring the neighborhood's shops and streets.

Q: What are some things to do in SoHo, New York?

SoHo is best known for shopping and architecture: browsing its designer flagships and independent boutiques, walking the cast-iron streets of the Historic District, and stopping into its galleries and cafes. A visit to WeWearAustralian at 69 Mercer Street fits easily into a day exploring the neighborhood, with more than twenty-five Australian designer labels in one store.

Australian design, now with a permanent address in New York — a curated collective of designer clothing, beauty, art and home in the heart of SoHo. One of SoHo's most considered boutiques, at 69 Mercer Street in the heart of New York's downtown shopping district.

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Visit the Flagship

Find us on
Mercer Street

69 Mercer Street
New York, NY 10012
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Opening Hours

Monday – Saturday11:00am – 7:00pm

Sunday12:00pm – 6:00pm

Contact the store

Inside the WeWearAustralian SoHo boutique

Australian Design, Now in SoHo

A New York home for Australian fashion

WeWearAustralian's SoHo store is a curated destination for Australian designer clothing, luxury Australian fashion, and the most sought-after Australian clothing brands. Bringing together established names, emerging labels, and designers seen on runways from Australian Fashion Week, our SoHo flagship offers New York exclusive access to the effortless style and considered design Australia is known for globally.

Australian designer fashion on display in SoHo

In Store

Services & amenities

01

Bared Footwear

Our official footwear partner, available to shop exclusively in-store. Founded by a podiatrist and designed in Melbourne, Bared balances considered style with genuine comfort — shoes that feel as good as they look.

Inquiries: info@baredfootwear.com · +1 866 671 1723

Find in store

02

Personal Styling & Alterations

Book a one-on-one styling appointment with our Creative Director, Kelly, for personalized wardrobe advice, fit guidance and a curated shopping experience. Our alterations service refines the fit, proportion and finish of your garments.

Inquiries: customercare@wewearaustralian.com

03

Getting Here

WeWearAustralian is at 69 Mercer Street, in the heart of SoHo. The nearest subway stations are Prince Street (R, W), Spring Street (6, C, E), Canal Street (N, Q, R, W, 6, J, Z) and Broadway–Lafayette (B, D, F, M), each a short walk away. The store is also easy to reach on foot from across SoHo, NoHo and Nolita.

Metered and time-restricted street parking is available on surrounding streets, and several secure garages sit just moments from 69 Mercer Street.

04

Become a Brand Partner

Sit alongside Australia's most respected designers in the heart of SoHo. Our Residency Program offers brands a premium retail presence, meaningful industry exposure, and direct access to a highly engaged New York customer.

Inquire about residencies

In the Neighborhood

Visiting SoHo

SoHo is one of the best neighborhoods to visit in New York, and among the most walkable places to shop in the city — cast-iron facades, cobblestoned streets, and a dense run of designer flagships, independent boutiques, galleries and cafes across roughly twenty-five blocks of Lower Manhattan. Spending an afternoon among its shops and architecture is one of the classic things to do in downtown New York.

WeWearAustralian is a stop worth building into that visit. On Mercer Street, in the heart of the SoHo–Cast Iron Historic District and a few minutes from Broadway, Prince Street and Spring Street, the store brings together more than twenty-five Australian designer labels across clothing, beauty, art and home — the only place to shop Australian fashion while you're in SoHo, and a point of difference in a neighborhood known for its boutiques.

Frequently Asked Questions

WeWearAustralian is at 69 Mercer Street, New York, NY 10012, in the heart of SoHo in Lower Manhattan. The store sits on Mercer Street between Broome and Spring, within the SoHo–Cast Iron Historic District.

The store is open Monday to Saturday from 11:00am to 7:00pm, and Sunday from 12:00pm to 6:00pm.

The store carries more than twenty-five Australian designer labels, including Friends With Frank, Hansen & Gretel, Lee Mathews, Matin, KIVARI, Morrison and Silk Laundry, alongside Australian beauty from Rationale and Tulita and a curated selection of art and home. New arrivals land regularly across all categories.

It is New York's only boutique dedicated to Australian designer fashion, bringing established and emerging labels together under one roof. Beyond clothing, the store also stocks Australian beauty, art and homewares, so it works as a single destination rather than a single-brand shop.

Yes — it is one of the more distinctive boutiques to visit in SoHo, giving New York shoppers access to Australian designers that are hard to find elsewhere in the US, with personal styling and alterations available in store. It makes an easy stop while exploring the neighborhood's shops and streets.

SoHo is best known for shopping and architecture — browsing its designer flagships and independent boutiques, walking the cast-iron streets of the Historic District, and stopping into its galleries and cafes. A visit to WeWearAustralian at 69 Mercer Street fits easily into a day exploring the neighborhood, with more than twenty-five Australian designer labels in one store.

The store is a short walk from several subway stations, including Prince Street (R, W), Spring Street (6, C, E), Canal Street (N, Q, R, W, 6, J, Z) and Broadway–Lafayette (B, D, F, M). Metered street parking and secure garages are available on surrounding streets.

WeWearAustralian in SoHo is New York's dedicated stockist of Australian designer fashion, carrying more than twenty-five labels in one store at 69 Mercer Street. It is also a US stockist for many of these brands online, shipping across the United States.

The store is within walking distance of SoHo's main shopping streets along Broadway, Spring Street and Prince Street, as well as the neighborhood's galleries, cafes and cast-iron architecture. It is an easy stop on a wider day of shopping in Lower Manhattan.

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