Better
Together
WeWearAustralian began as a movement — a community of designers, makers and storytellers carrying Australian creativity to the world. Every chapter since has been written with partners who believe what we believe: that craftsmanship deserves a global stage, and that we go further together.
This is where the next chapter starts.
Brand Residencies
A home
in SoHo
On Mercer Street, in the heart of SoHo, Australian fashion has a permanent address. Our flagship brings a considered collective of Australian brands to New York — presented with care, told with craft, and supported on the ground by a team that understands both markets.
Residencies are curated, and places are limited. The store is currently fully subscribed — a measure of what this community has built. Every brand that joins the waitlist becomes part of the conversation for what comes next.
Next: Madison Avenue
What comes next is already in view. Our second New York home will carry the collective uptown — a new address, a new audience, and a new set of founding residencies. Brands who register their interest now will be the first we speak with.
US Market Entry & Logistics
The bridge
to America
Entering the US should not require a brand to become a logistics company. Working with our US fulfilment and distribution partner, we help Australian brands land, store, ship and sell in America — with the complexity of tariffs, compliance and warehousing handled by people who do it every day.
There are no minimums. The pathway meets a brand where it is — and grows as it grows. Residency in the flagship is not a prerequisite: this is a standalone doorway to the US market.
01
Land
Stock arrives, cleared and warehoused in the US, ready to sell.
02
Sell Direct
Your own store and WWA Online, fulfilled domestically at US speed.
03
Marketplace
Placement on major US retail marketplaces, including Nordstrom.
04
Wholesale
Buyer introductions and retail placement, with the sales story already written.
Wholesale
In front of
the right buyers
Through our New York flagship, showroom presence and trade activations, WeWearAustralian brands are seen by the buyers who shape American retail. We make considered introductions — matching the right brand to the right buyer at the right moment, with the storytelling and market context that makes a first meeting count.
For US buyers: if you are looking for what is next in Australian design, we would love to show you.
Talk wholesale with usSponsorships
Stand with
Australian creativity
Since 2020, WeWearAustralian has worked alongside some of Australia's most trusted institutions to carry our designers to the world — partnerships spanning retail activations, cultural programming, tourism storytelling and trade. Our partners don't sponsor a campaign; they stand behind an industry.
For organisations that share our purpose, we build partnerships around genuine alignment — from flagship and event activations in New York to national campaigns at home. Each is designed together, from the first conversation.
Collaborations
Made together
Some of our favourite work begins with a single idea shared between creatives. We collaborate with designers, artists, First Nations creatives, photographers, writers and cultural organisations on projects that celebrate Australian craft — exhibitions, capsules, content and moments that could only come from this community.
With designers
Capsules, exhibitions and craft told in first person.
With artists & culture
First Nations creatives, cultural organisations and shared stories.
With storytellers
Photographers, writers and media shaping the Australian voice abroad.
Why we do it
Partnership means
giving back
Inquire
Start the
conversation
Tell us a little about you and what you'd like to build together. Every inquiry is read by our partnerships team, and we respond personally.