Better
Together

WeWearAustralian began as a movement; a community of designers, makers and storytellers carrying Australian creativity to the world. Every chapter since has been written with partners who believe what we believe: that craftsmanship deserves a global stage, and that we go further together.

This is where the next chapter starts.

Start a conversation

Brand Residencies

A home
in SoHo

On Mercer Street, in the heart of SoHo, Australian fashion has a permanent address. Our flagship brings a considered collective of Australian brands to New York; presented with care, told with craft, and supported on the ground by a team that understands both markets.

Residencies are curated, and places are limited. The store is currently fully subscribed - a measure of what this community has built. Every brand that joins the waitlist becomes part of the conversation for what comes next.

Next: Williamsburg

What comes next is already in view. Our second New York home will carry the collective into Brooklyn with a new address, a new audience, and a new set of founding residencies. Brands who register their interest now will be the first we speak with.

Register your interest

Inside the WeWearAustralian flagship on Mercer Street, SoHo

US Market Entry & Logistics

The bridge
to America

Entering the US should not require a brand to become a logistics company. Working with our US fulfilment and distribution partner, we help Australian brands land, store, ship and sell in America, with the complexity of tariffs, compliance and warehousing handled by people who do it every day.

There are no minimums. The pathway meets a brand where it is and grows as it grows. Residency in the flagship is not a prerequisite: this is a standalone doorway to the US market.

01

Land

Stock arrives, cleared and warehoused in the US, ready to sell.

02

Sell Direct

Your own store and WWA Online, fulfilled domestically at US speed.

03

Marketplace

Placement on major US retail marketplaces, including Nordstrom.

04

Wholesale

Buyer introductions and retail placement, with the sales story already written.

Begin the journey

Buyers viewing Australian designer collections in the WeWearAustralian showroom

Wholesale

In front of
the right buyers

Through our New York flagship, showroom presence and trade activations, WeWearAustralian brands are seen by the buyers who shape American retail. We make considered introductions, matching the right brand to the right buyer at the right moment, with the storytelling and market context that makes a first meeting count.

For US buyers: if you are looking for what is next in Australian design, we would love to show you.

Talk wholesale with us

Sponsorships

Stand with
Australian creativity

Since 2020, WeWearAustralian has worked alongside some of Australia's most trusted institutions to carry our designers to the world; partnerships spanning retail activations, cultural programming, tourism storytelling and trade. Our partners don't sponsor a campaign; they stand behind an industry.

For organisations that share our purpose, we build partnerships around genuine alignment, from flagship and event activations in New York to national campaigns at home. Each is designed together, from the first conversation.

Explore a partnership

Collaborations

Made together

Some of our favourite work begins with a single idea shared between creatives. We collaborate with designers, artists, First Nations creatives, photographers, writers and cultural organisations on projects that celebrate Australian craft. These are exhibitions, capsules, content and moments that could only come from this community.