As Seen In
Discover the latest press coverage, interviews and media features spotlighting WeWearAustralian, our SoHo boutique, and the Australian designers shaping contemporary fashion.
WeWearAustralian launches SoHo flagship and U.S. e-commerce store
WeWearAustralian has announced its first 5,000-square-foot U.S flagship store alongside the launch of their new e-commerce platform, bringing a curated collective of Australian fashion and lifestyle brands to the U.S.
WeWearAustralian Expands Into Physical Retail With SoHo Store
Opening Saturday, the Mercer Street store is the first of four WeWearAustralian boutiques that are slated to roll out in the U.S. within five years.
WeWearAustralian to make U.S. debut in Soho
“We are thrilled to have secured this exceptional SoHo location for WeWearAustralian's U.S. launch," said Ian Lerner ... “This deal introduces a distinctive and innovative retail concept to one of New York City’s most dynamic shopping districts.”
WeWearAustralian Opens its WeWearAustralian Soho Store
WeWearAustralian launched a 5,000-sq.-ft. retail location on Mercer Street in Soho, bringing a curated collection of Australian fashion to U.S. shoppers. The debut store features a multi-brand format, designed to spotlight emerging and established labels with a gallery-like layout and seasonal merchandising.
The Residency That’s Bringing 35 Of Your Favourite Aussie Brands To NYC
It’s been one heck of a year for Australian fashion, and adding yet another exciting feather in an already adorned cap is WeWearAustralian’s new New York City long-term residency, taking locally-loved labels to one of the world’s most coveted fashion capitals.
The power couple bringing Australian fashion to New York
The initiative that began as a COVID-19 kickstarter is now putting down roots in one of the world’s fashion capitals.
23 Aussie brands land in SoHo, NYC
Decjuba, Bondi Born, Leo Lin and 20 other Australian fashion brands are now stocked inside a new flagship in SoHo, New York City, launched by local enterprise WeWearAustralian.
How the We Wear Australian campaign champions homegrown heroes
Borne out of the COVID crisis, the #WeWearAustralian campaign has evolved into an ongoing initiative that champions local designers. BAZAAR presents an exclusive preview of its third edition.
WeWearAustralian Puts Aussie Designers On The Global Stage
There’s an innate sense of style (and penchant for fabulous shoes) that is deeply rooted in the Australian experience. You’ll see it everywhere. A whimsical Zimmerman number at your local cafe, a coastal-chic cashmere cardi perusing Bondi’s coastline or the next Brie Leon IT-bag making its debut on Flinders Lane.