WeWearAustralian (formerly Showroom-X) is a dynamic and contemporary vision of luxury online shopping – from Australia to the world. In its first iteration, WeWearAustralian leads with an emphasis on Australian-designed products created by Australian businesses.
WeWearAustralian showcases an essential edit of Australia’s premier fashion and lifestyle labels on an international stage, recognising a nation of creative talent inextricably linked to nature and a liberated, active lifestyle.
Grounded in women’s ready-to-wear, a fresh and timeless point of view emerges with a respect for handcraft with a minimalist edge. A fragrance, home décor and beauty offer compliments the diverse portfolio of womenswear brands that advocate a pure and artisanal approach to modern dressing.
By recognising both the needs and desires of today’s clientele, WeWearAustralian strikes a vital balance between effortless wardrobe pieces and future heirlooms. WeWearAustralian has a decidedly human point of view, linked to the distinct personalities of its designers, founders and key collaborators.

WeWearAustralian respectfully acknowledges the Traditional Owners and Custodians of the land on which we live and work. We pay respect to their Elders past, present and emerging.